When it comes to email marketing, B2B companies have unique needs that are not served by traditional email providers. The days of batch Special leads email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, modern marketers need 1:1 dialogue marketing capabilities. These include drip campaigns with automated lead nurturing and the ability to trigger follow-up activities Special leads based on specific consumer behaviors such as whether the prospect opened a prior email or visited a specific webpage.
By augmenting prospect profiles with targeted information Special leads like this, marketers can improve lead scoring and better measure prospect interest and engagement. Live MarketingSherpa Webinar — Free — Register Now Special leads StefantornquistmarketingsherpaJoin me and Stefan Tornquist from MarketingSherpa we discuss Optimizing B2B Email Special leads Marketing for Lead Generation. This free webinar will touch on:
Moving from batch marketing to building relationships Special leads with dialogue marketing Open rate / click rate benchmarks for B2B email marketing Best time of day / day of week for B2B offers Impact of mobile devices on B2B email best Special leads practices Targeting emails for different types of buyers in different parts of the buying cycle Date: