growth of brands Tags e-commerce marks increase read later favorites 15 years innovating for brands Many brands are missing out on opportunities to drive growth through new commerce platforms because their marketing and sales usa phone list are not properly structured. This is the key to the latest research presented by Zenith: Five Commerce Imperatives for Marketers. Traditionally, brands have had completely separate sales and marketing teams, often with usa phone list goals. Marketing teams need to reach the right customer at the right time and measure their success based on concepts such as reach and awareness. Sales teams, on the other hand, aim for "direct selling" and often the KPIs used to measure it are short-sighted. As part of the digital transformation process that enables comprehensive planning throughout the entire consumer journey, brands should bridge the gap between sales and marketing in order to maximize eCommerce performance.
Working with a group of specialized research partners *, Zenith has defined five keys that will help brands improve their ROI in commerce: break differences The growth of online channels and digital platforms has meant that no two consumer journeys are the same. In order to connect consumer experiences throughout the sales usa phone list, brands should break down these differentiated silos (marketing and sales) and understand the consumer journey as a usa phone list where they converge. Professionals usa phone list in marketing and sales of a brand should share strategies, and develop transversal models in order to guarantee that the best strategic and investment decisions are made. Leverage the retail experience Brands should approach retail points, working together to plan and activate points of contact with the consumer. Consumers crave seamless, connected shopping experiences, so brands should work on joint plans with their retail partners to align with consumer expectations.
Identify sources of growth Just as "pure players" in e-commerce, such as Amazon, do to gain share and increase their customer base, brands need to rethink the distribution of their products. Consumers are loyal to where they shop, so brands should focus their partnership usa phone list a key set of retailers that offer the most growth potential. Leverage retail media Amazon has been effective in creating marketing solutions to help brands promote their usa phone list on its platform. Many traditional retailers are still a long way from this point and therefore brands should insist on the rapid development of digital marketing solutions. It is important that investments in digital channels are optimized in a similar way to digital marketing. improve alliances Developments in data and technology solutions present an opportunity for seamless integration between brands and retailers. In order to take advantage of these opportunities, brands need to connect commerce and communication.